Facebook has added Stories to its business pages and now the scheduler is a lot more complicated. Can you walk me through the updated system, please?
Another month, another change to the Facebook interface. No surprise there. What is surprising is how often the change affects business pages, which are an important revenue stream for the company. You’d think that they would make things easy and stable for companies that are using the Facebook platform for marketing, advertising and customer service. Ah well, so it goes in the modern online world.
What you’re seeing with the Facebook “Stories” is something related to how Facebook has been working to more tightly integrate the Facebook and Instagram experience; The company has already been doing very well promoting Instagram Stories, so why not do so within the Facebook world too? And so, Facebook Stories.
Let’s just jump in and look at what’s changed, shall we? If you’re poised to post on a business page, here’s what you’ll now see:
It’s really quite complicated, so I won’t be surprised if it’s redesigned yet again to be simpler. For now, however, that’s what you’ll be working with. The two main choices are News Feed and Your Page’s Story. The former is what you’re used to doing and the latter is akin to Instagram Stories and is worth trying out to see how it works.
I’ll proceed by typing in a status update with a URL and a few page links. At this interim point it will look like this:
Looks good. But click on the “•••” button (I’ve highlighted it above) so you can see the bewildering variety of options now available:
Got it all figured out? 🙂
To schedule your post you’ll want to click on the “Share Now” option just below “News Feed”. It’s a menu:
If you’re thinking “choose Schedule” you’re right! Choose “Schedule” and you can specify date and time for the news feed update to go live:
Choose your date and time, then click “Schedule” on the lower right to queue it up and… well… you’re not quite done. Here’s where you’ll end up:
Once more click. Click on “Schedule Post” and, finally, your update’s in the queue for future publication. You can see that because the feedback should be something like this:
I have two scheduled now, as you can see. A click on “See posts” and you can change or delete them pre-publication too. And that’s how it now works. For this week, at least.