I'm wondering what's the easiest way to connect to someone I've met at a conference when I get back to my office and want to use LinkedIn? Some folk seem to use Facebook, but I'm a recruiter and LinkedIn is my favorite. Tips? Suggestions?...

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I got a really weird email from a friend on Facebook: it was just a Web site URL and when I went to it, I got a warning message that it was an "unsafe" and that it'd been blocked. What the heck? What's going on?...

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In previous blog entries (see How do I sponsor searches on Google? and Advertising cannot be your only online marketing channel), I've talked about how to use paid services to promote your business online, focusing specifically on Google Adwords and how it lets your company appear as "sponsored" results on a search page. Then we talked last week about the distressingly ephemeral nature of paid advertising and explored examples of how mindshare rapidly declines once...

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In an earlier blog entry (see How to sponsor a search result), I talked about how to use Google AdWords to promote your business and how to get "sponsored" results in search engines like Google and Yahoo. I continue the conversation by talking about low cost grassroots ways that you can promote your business online through having a great content-based Web site, social networking and other avenues. But first, I want to talk about why...

Continue reading about Advertising cannot be your only online marketing channel

Social Media Networks like Facebook and LinkedIn offer businesses new channels through which to conduct marketing and advertising. But how effective are these, really? Ask any SEO or online marketing expert and they will tell you that it's an organic process and it takes time to develop real results. The key is to have good content that turns people into repeat visitors to your website - eventually they will buy. Really? "If you build it...

Continue reading about Why Advertising On LinkedIn Isn't Always Effective

I've been getting the hang of LinkedIn as a more professional alternative to Facebook and am a bit baffled: is there some sort of best practice to quickly evaluate a potential link when I don't recognize their name?...

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We're living in a noisy world. There a millions of blogs, and photos and radio shows and podcasts and websites, and… whew! There's a lot of stuff out there. So if you're just starting out, or even if you've been doing it for awhile, you probably wonder how you're going to get noticed. The bad news is if it was easy, you'd be noticed already. The good news is that there's never been a greater...

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I've just recently signed up for orkut and am wondering if the "friend requests" from people I have never bumped into before are legit or not. I've sent you the invite: can you tell me how to know whether it's a phishing attempt before I actually click on a link?...

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I've been building a reference site for use inside my company and am wondering if there's any way to hack LinkedIn so that we can have a LinkedIn search box for individuals who work in our company? Yeah, we should have a company directory, but the boss is a huge LinkedIn fan......

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I've been on LinkedIn for quite a while but only recently jumped into Facebook and, wow, Facebook has so many cool capabilities that make it more interesting! The one that really stands out, though, is that I really want to connect my weblog to my LinkedIn account. Is there ANY way to do that, Dave?...

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I'm housebound due to an illness, but work half-time anyway. The job I have now is okay, but I really want to step up to something better, which I know I can handle. Problem is, I feel like I really need to learn more about how to use modern tools like LinkedIn but don't know how to proceed. Any suggestions?...

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I want to start getting into the habit of inviting people I meet at conferences to join me on Facebook. Is there an easy way to do that?...

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Now that I have built up a pretty good network on LinkedIn, I would like to send out a few quick questions now and then, soliciting feedback and input from the group. How do I do that on LinkedIn?...

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I'm an HR executive and I've very recently started using LinkedIn and found it very interesting and helpful but I'm having problems regarding how to use LinkedIn when it comes to searching for the right people, e.g. I'm particularly searching for managers, or asst.managers in IT industry. How do i locate them on LinkedIn?...

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I got a MySpace invitation that included a comment from the person inviting me to be friends with them and it's very cool. Very Facebook-esque. How the heck did they do that?...

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You've heard about MySpace, LinkedIn, Facebook and Digg, but are you involved with Twitter? uStream? Is your podcast in the iTunes Store directory? Are you running out of ideas for your blog or perhaps haven't even started it yet? Do you know how to ensure that your business site always ranks at the top of the search engines? Now, the big question: do you need to do this for your business to be more successful...

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As you might well know, I'm happy to be a faculty member at Stompernet, a completely new idea in the world of Internet Marketing, a consortium of top marketers pooling their knowledge and expertise to create a single place where you can learn about search engine optimization, search engine marketing, ecommerce, keyword research, proven techniques to improve your PPC campaigns and close rates on your sales pages, leveraging blogs and podcasts for marketing, and even...

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I have a nice external URL for my friends who want to find me and hopefully connect in MySpace and LinkedIn, but Facebook seems like a world unto itself. Is there some sort of URL I can use to get the same result in Facebook?...

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Probably like a lot of people, I'm a member of what seems like dozens of social and professional networking sites. Of them, my favorite remains LinkedIn. But I can't add a photo and don't see photos from others. Surely there's a way for me to add a picture to my LinkedIn profile?...

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It's impossible not to have heard about the many different social networks online nowadays. Seems like a new one pops up every week and indeed the single most popular site on the Internet is a social network (MySpace). I know because I am part of at least a dozen different social networks, ranging from focused professional venues to chaotic amalgamations of various ideas without any rhyme or reason. You can figure out which is which....

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